I flew from gatwick to Thessaloniki last year with BA in August the flights were £125.00 each, Car Hire about £400 for a fortnight (depending on what car you hire) accommodation is about £500.00 for a fortnight, Ferry costs about £9.00 each way for a car and 2 passengers, it will take you a tank of fuel to go to and from Thassos £40.00.
So by my reckoning you can do the trip for £1208.00 (for 2 people) in August.
Remember that you have the use of the car for your entire stay, I usually hire a car for most of the holiday anyway.
If you stay in a basic village room, you could probably knock off £150.00. there are quite a few of this type of accommodation in Limenas, the only problem being that in August it is very busy especially leading up to and around Panagia day on the 15th August.
Its not massively cheaper, but you could get the bus from Thessaloniki to Kavala which is about £20.00 return or a taxi which will cost you about £50.00 both ways (£100.00 total).
The drive is about 3 hours (comfortably) and its a nice route with very little traffic compared to England the only really busy bit being leaving thhe airport and getting across Thessaloniki.
There is no doubting that it is easier to fly to Kavala but the flights are expensive in the height of the season, Thessaloniki is usually a lot cheaper and there are a lot more flights going there from the UK.
Hope this can be of some help.
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